Multi-step follow-ups

Guide contacts through timely WhatsApp sequences

Create an ordered campaign of approved WhatsApp templates, place delays between steps and run structured follow-ups for a selected audience.

  • Multi-step sequences
  • Configurable delays
  • Audience and schedule controls
Campaign type chooser for broadcasts and sequences in Implifie
Consistent follow-up

Move beyond one-time campaign messages

Sequences help teams plan a connected series of messages instead of recreating every follow-up manually.

01

Build an ordered journey

Arrange approved message templates in the order contacts should receive them.

02

Control timing

Add a delay before the next step so each message is sent at the intended point in the journey.

03

Manage the campaign lifecycle

Review sequence status and use available pause, resume, duplicate or edit controls.

Visual campaign setup

Configure every step before the campaign starts

The sequence editor combines message steps, timing and a mobile preview so teams can review the experience before submitting the campaign.

Each step uses an approved WhatsApp template and the required sender configuration.

  • Add, edit and reorder sequence steps
  • Set the delay before each follow-up
  • Preview template content in sequence
Implifie drip campaign sequence showing multi-step WhatsApp follow-up timing and message workflow
How it works

Create a drip campaign in four steps

Prepare templates and audience data before activating the sequence.

  1. 1

    Choose Sequence

    Start from the shared Campaign interface and select Sequence as the campaign type.

  2. 2

    Add message steps

    Choose approved templates and define the waiting period for each follow-up step.

  3. 3

    Select the audience

    Use an available contact list or supported CSV audience and confirm the sender.

  4. 4

    Review and activate

    Validate the sequence, schedule and audience before creating or updating the campaign.

Quality control

Review the journey before contacts enter it

Confirm the sender, audience, schedule and mapped template variables before activation. This reduces avoidable failures and protects the experience contacts receive.

  • Confirm audience and sender
  • Review template variables and media
  • Check dates before starting the sequence
Implifie broadcast campaign workflow showing audience selection, campaign controls, template use, and delivery status
Use cases

Use sequences where follow-up requires more than one touch

Adapt the timing and approved message content to the customer journey and consent model used by your business.

01

Lead nurturing

Share a planned series of helpful messages after a qualified enquiry.

02

Onboarding

Guide new customers through setup, education and next steps.

03

Renewal reminders

Schedule advance reminders and follow-ups around an important renewal date.

04

Event engagement

Send confirmation, preparation and post-event follow-up messages.

05

Commerce follow-up

Continue relevant post-purchase communication when the workflow and consent support it.

06

Re-engagement

Run a deliberate sequence for eligible inactive contacts rather than sending unrelated broadcasts.

Questions

WhatsApp drip campaign FAQs

What is a WhatsApp drip campaign?

A drip campaign is a sequence of planned WhatsApp messages sent in steps, with a configured delay between messages.

What content can I add to a sequence?

Each sequence step uses an available approved WhatsApp template and its supported variables or media.

Can I choose who enters a sequence?

Yes. The campaign interface supports defined audience sources such as an available contact list or supported CSV upload.

Can a chatbot add a contact to a sequence?

Implifie includes an automation action for adding the current contact to a configured sequence when the target sequence is eligible and active.

Are sequences available on every plan?

Sequence access and active-sequence limits depend on the organization's Implifie plan. Check the current pricing and plan limits before publishing a campaign.

Keep exploring

Connect this feature with the rest of your customer journey

Combine connected Implifie capabilities to manage acquisition, conversations, follow-ups and support from one workspace.

Start today

Build follow-up journeys your team can operate consistently

Create multi-step WhatsApp sequences with clear timing, approved content and a defined audience.